Advantage Rod Holder – Side or Pedestal Mount, The Advantage Rod Holder is the finest built rod holder on the market. The innovative design allows the angler to lift the rod straight up in one fluid motion without any disruption to the line or interference from the holder. By design, the rod holder is intended to be used in the unlocked position. The innovative construction of the holder does not allow the holder to open until the rod is pulled up in an even manner. This allows the holder to unbind and lift up out of a cup and rotate out over a cam. The Advantage Rod Holder is made of marine grade plastics to ensure years of trouble free use.