Pro Troll E-Chip 11″ Flasher Purple Haze HC11-712. The Hotchip 11 flashers have proven themselves as superior salmon catching rigs. The addition of the EChip to the rear of the flasher has improved catches by as much as 400%. Flashers catch more salmon every year than any lure or attractor on the market. Learn to use them and you will be amazed at the results.